Take the first step, and the path ahead will appear.
My Story
Hej, I’m James. The Nordic Health Coach.
I’m a Nutrition & Lifestyle coach based on the West Coast of Sweden and it’s my pleasure to welcome you here.
I won’t bore you with my life story but I’m originally from the UK and moved to Sweden over 10 years ago. It’s been a journey of discovery, adapation, and sometimes endurance.
I’ve fallen for the rugged wind battered coastlines, the wild forests, lakes, and mountains. I’ve embraced the Nordic lifestyle and its helped transform me into the person I am today.
The Nordic Health Coach was born from the fires of frustration. I was tired of going around in circles and never quite getting the results I wanted. So, I decided to do something about it.
I’ve left the dead-end cycle of fad diets and quick fixes behind me. I now have a blueprint for a healthy sustainable future and its one that I want to share with you.

My Approach
To create an environment online and in person, where you feel comfortable to speak openly, where you are listened to, and feel involved in every decision from the outset.
By being flexible, open minded, approachable, empathic and encouraging I want you to feel empowered and excited to start your journey with me.
I want to create a feeling of equality and partnership. I will always have your best interests at heart and work together honestly and ethically in order to find an approach that is not only grounded in the best possible research, but one that is safe, sustainable, enjoyable and in line with your goals, preferences, value’s and current circumstances.
My Values & Beliefs
Honesty
The information I share is accurate and grounded in the most recent scientific research. I will always give you my honest opinion based on what the evidence is telling me. No Guess Work.
Clarity
I will bring clarity and understanding through education and support. There’s a lot of bad information out there, I can filter out the bad and help you apply the good.
Support
I am here to help you. By listening I can reflect your concerns, notice patterns, and, with your permission, offer information or ideas that you might find useful in your transformation.
The Coaching Packages
Kick Start Session
1 Hour
This one-off coaching call is designed for anyone who is struggling to get started, maybe you've hit a plateau in your current approach, or you just want some trusted advice on the fundamentals of health and how best to apply them to your everyday routine.
More Details
Prior to the session you will be sent a Kick Start Questionnaire that will enable me to create a progressive step by step action plan to help you overcome your most pressing issues. You will leave the call with clarity on how to take the next steps and start building the body, mind, and lifestyle you want.
Prices
650 | SEK |
65 | € |
55 | £ |
75 | $ |
The Revival Plan
4 Weeks
Even with a clear understanding of what needs to be done to achieve the desired results we can still become lost and find ourselves standing still. Life can lead us away from our chosen path which can leave us feeling frustrated, demotivated, and unsure of where we are going wrong.
More Details
The Revival Plan was created for those who need help getting back on track and realigning focus so you can continue along the path to achieving your health, fitness, and lifestyle goals.
What's Included?
Free 1 Hour Consultation Call
Daily Support & Accountability
Weekly 30 min Check In Call
Body Specific Nutrition Plan
Food Diary & Meal Planner
Physical Activity & Movement Plan
Access to Nordic Health Coach Online Community
Prices
3000 | SEK |
295 | € |
250 | £ |
350 | $ |
The Elements Plan
12 Weeks
This is my Flagship coaching plan and is designed for those who need a complete lifestyle overhaul. Whether you're starting from scratch or you've been on a diet for the last 20 years, The Elements Plan is your exit strategy.
More Details
I'll teach you everything you need to know about the key elements of health so you can start to feel free, confident and happy to eliminate old patterns and engage in new, healthy habits that allow you to lose weight for good.
What's Included?
Free 1 Hour Consultation Call
Daily Support & Accountability
30 min Check In Call every 2 Weeks
Body Specific Nutrition Plan
Food Diary & Meal Planner
Physical Activity & Movement Plan
Access to Nordic Health Coach Online Community
Prices
5500 | SEK |
540 | € |
465 | £ |
640 | $ |