My Story

Hej, I’m James. The Nordic Health Coach.

I’m a Nutrition & Lifestyle coach based on the West Coast of Sweden and it’s my pleasure to welcome you here.

I won’t bore you with my life story but I’m originally from the UK and moved to Sweden over 10 years ago. It’s been a journey of discovery, adapation, and sometimes endurance.

I’ve fallen for the rugged wind battered coastlines, the wild forests, lakes, and mountains. I’ve embraced the Nordic lifestyle and its helped transform me into the person I am today.

The Nordic Health Coach was born from the fires of frustration. I was tired of going around in circles and never quite getting the results I wanted. So, I decided to do something about it.

I’ve left the dead-end cycle of fad diets and quick fixes behind me. I now have a blueprint for a healthy sustainable future and its one that I want to share with you. 

My Approach

To create an environment online and in person, where you feel comfortable to speak openly, where you are listened to, and feel involved in every decision from the outset.

By being flexible, open minded, approachable, empathic and encouraging I want you to feel empowered and excited to start your journey with me. 

I want to create a feeling of equality and partnership. I will always have your best interests at heart and work  together honestly and ethically in order to find an approach that is not only grounded in the best possible research, but one that is safe, sustainable, enjoyable and in line with your goals, preferences, value’s and current circumstances.